Interviews with Joseph Oberle, Chairman of Amerlux and Chuck Campagna, CEO of Amerlux

It has been over 3 months since Amerlux, an LED architectural lighting solutions provider based in the U.S. state of New Jersey, joined Delta Group and empowered Delta’s Building Automation (BA) forces. In this last issue of 2019, “Brand People” features interviews with the heads of Amerlux: Mr. Joseph Oberle, Chairman of Amerlux and Delta’s Vice President of Corporate Development, and Mr. Chuck Campagna, CEO of Amerlux. We invited them to share their insights into the business opportunities and synergies brought by the integration of Amerlux and Delta BA solutions.

“Amerlux Speaks the Language of Light!”
“Amerlux speaks the language of light,” said Chuck. Amerlux focused solely on the lighting of supermarkets at its inception back in 1984. But today, Amerlux offers a wide ranging product portfolio, including track lighting, recessed down lights, linear systems, “made to measure” custom lighting systems, pendants, and outdoor architectural lighting products, which has made Amerlux a leading brand in the high-end North America lighting market over the past 2 decades.

To build and continue to strengthen such a brand asset, strong teamwork is key. “We pride ourselves on on-time delivery made possible by a dedicated team of engineers, customer support personnel and a fantastic production group.” stated Chuck.

With the solid support of a highly trained sales force that spans the globe and one-stop service from initial design to final delivery, Amerlux has built a strong presence and reputation in the U.S., particularly in the North East and New York City. It continues to achieve great success, especially in the commercial, retail, hospitality and supermarket markets.

In Sep. 2019, leaders of the BABG gathered at Amerlux headquarters in Oakland, New Jersey to
discuss the overall business integration and open the possibilities on how to create new opportunities

Close network with architects for brand influence
The Amerlux brand strategy is “to be the first choice for architects, lighting designers and interior designers for architectural lighting solutions.” said Chuck. “Amerlux has had strong relationships with key U.S. lighting specifiers and architects who are the key influencers in the architectural lighting channel,” stated Joseph.

To make sure that Amerlux reaches its target markets, the company uses various avenues for brand management, such as participating in the international exhibitions LightFair International, and LEDucation, and joining numerous retail, hospitality and supermarket tradeshows. As a leader in the lighting industry, Amerlux also conducts AIA seminars for numerous architectural, engineering and lighting design firms.