From the Editor
Text by BMD 2024/10

As autumn arrives, we are delighted to welcome nearly 90 marketing and ESG colleagues from regions and BGs gathered in Wujiang, China, to attend Delta's first “Brand x ESG Workshop”. Many colleagues from different departments met for the first time, creating a warm and friendly atmosphere. The workshop covered topics including strategy, agenda planning, and case studies, which not only strengthened external brand communication but also facilitated in-depth cross-departmental exchanges. We sincerely thank all participants for their enthusiastic feedback. Following the event, we received a satisfaction rating of over 9 points along with many valuable suggestions, which will be considered in the planning of future events.

Immediately following the Workshop, we arrived Shanghai to participate in the annual event for the China region—the 2024 China International Industry Fair. In alignment with the new quality productivity policy, Delta showcased the theme " New Quality Smart Manufacturing for a Zero-Carbon Future" this year. Through scenario-based exhibition designs featuring zero-carbon factories, smart buildings, and AI data centers, Delta demonstrated its commitment to green manufacturing and its achievements in innovation and quality excellence. ''Brand Circle'' will provide a comprehensive record of the Workshop activities and in-depth coverage of the exhibition. Please stay tuned and do not miss out.

Sustainable development is a key competency for Delta. As ESG has gained significant prominence in recent years, Delta aims to leverage its extensive experience in energy conservation and carbon reduction, along with its diverse green solutions, to create sustainable value for its customers. In this issue of ''Delta Insights,'' we invited Mr. Dylan Li, Senior Director of Delta’s ESG Consulting Office, to share his insights and blueprint for Delta’s ESG sustainability consulting services.

In the ''Special Report'' section, we are excited to share the inauguration ceremony of Delta's new headquarters and R&D center in Bengaluru, India. In recent years, Delta has actively expanded globally, accelerating capacity expansion to meet the diverse needs of customers in different regions. India is one of the key focal points of Delta's overseas strategy, and the official opening of the new headquarters marks a significant milestone in Delta’s over 20-year journey in the Indian market, as well as a new chapter in its global footprint.

Did you know that the coral around Taiwan’s waters had an eventful but safe summer this year? The coral in the waters surrounding Taiwan had begun to gradually bleach, but fortunately, several typhoons helped bring the sea temperature, which had reached 33-34 degrees Celsius, down by 10 degrees through ocean currents. This gave the coral a chance to recover after the bleaching. In addition to continuing its collaboration with domestic experts and scholars on the research and restoration of heat-resistant corals, and learning international rescue and monitoring techniques, Delta has also launched the picture book “Saving Our Coral Reefs” for parent and child to read together, helping the public gain more knowledge about coral. Delta Green Life invites you to join in supporting the coral restoration project!

 

Brand Management Division

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