BRAND CIRCLE
Delta showcases 8K projection at sustainability and cultural promotion event in Bangkok
Text by DET 2023/10

Delta Thailand showcased the world-class Digital Projection INSIGHT Laser 8K projector at a screening of the country’s first 8K documentary at CentralWorld Shopping Center. The “Exploring Sustainability Through 8K Technology” screening event aimed to promote sustainability and Thai culture to international audiences through the use of world-class 8K projection technology by Delta’s associate company Digital Projection.

Speaking at the event, Mr. Jackie Chang, Delta Thailand President, said, “This is the first time Delta has hosted such an exciting tech-driven sustainability festival to showcase the beauty of Thai culture with best-in-class 8K resolution to the world. For Delta, sustainability is not just a buzzword; it is a commitment we take seriously.”

As tourists return, Delta Thailand wants to show the world the brilliant colors and rich heritage of this amazing country through the power of the Digital Projection INSIGHT Laser 8K projector. Delta Thailand hopes this unique experience will create new opportunities for local businesses and raise awareness on the importance of ESG and sustainable development. Delta Thailand hosted Ms. Thapanee Kiatphaibool, Deputy Governor for Domestic Marketing at the Tourism Authority of Thailand, along with Thailand’s key industry leaders in the retail industry, event organizer, audiovisual equipment supplier and film industries at the Opening Day to view the country’s first 8K documentary “The Hues of Faith”, produced by Delta Thailand in partnership with the Thailand Entertainment Creators Network Association (TECNA), with Delta’s world-class INSIGHT Laser 8K projector.

To enhance awareness of sustainability, Delta held a screening of two 8K short documentaries “Life in the Coral Reefs” and the award-winning “Swimming with Humpback Whale” filmed by Japanese senior photographer Hiroyuki Nakagawasai and commissioned by the Delta Electronics Foundation to raise awareness of ocean conservation and biodiversity. The event also had an 8K photography exhibition by the Chulalongkorn University Photo Club with the theme “Sustainable Thailand”. Visitors could learn more about Delta’s ESG activities in Thailand at an onsite showcase.

Delta Thailand showcased the world-class Digital Projection INSIGHT Laser 8K projector at a screening of the country’s first 8K documentary at CentralWorld Shopping Center.