From the Editor
Text by Brand Management Division 2024/08

The highly anticipated Olympic Games have commenced at the end of July, with commitment from the Paris City Council and the International Olympic Committee to host the most sustainable Olympics in history. As part of this initiative, the Athletes’ Village is planned without air conditioning, a measure that has raised concerns among delegations for several months. Particularly as the peak of summer approaches, global temperatures are reaching record highs, with many scientists predicting that 2024 could be the hottest year globally. In recent years, European countries have been actively implementing energy-saving and carbon reduction measures. The Witznitz Solar Park in southern Leipzig, Germany, has emerged as Europe's largest solar park with a capacity of up to 650 megawatts. This success is facilitated by the installation of over a million solar modules and more than three thousand Delta PV inverters, resulting in an annual reduction of over 250,000 metric tons of carbon dioxide emissions. This issue's "Special Report" provides a comprehensive overview of this remarkable achievement in renewable energy adoption in Europe.

Delta develops various green solutions for its customers while also promoting low-carbon practices across its global operations. Currently, Delta has installed over 230 EV chargers at its global locations and has procured EVs for official use. In "Sustainability", we showcase the achievements in the transformation of low-carbon transportation from Delta's Shanghai and Americas headquarters. For those interested in knowing which Delta location has the highest number of EVs among its employees, don't miss out!

Starting this year, in addition to its existing presence in six major overseas regions, Delta has expanded its operations to include the Taiwan region, focusing on local business development, marketing, and brand expansion. In "Delta Insights", we interviewed Mr. Daniel Chang, General Manager of Taiwan Sales. He shares strategies for formulating operational plans to expand the Taiwan market, prioritizing customer perspectives to deliver comprehensive services and bring more value to them. Mr. Chang also oversees the subsidiary, Delta Energy, from exploring the market and discovering business opportunities in the early stages, establishing core services of the company, to leading Delta Energy in continuous growth. He also shares the challenges and market positioning of Delta Energy in the green energy market.

In addition to achieving global carbon reduction goals, Delta is committed to leveraging technologies to promote a smarter and human-centric life. We are pleased to share exciting news from the Building Automation Business Group. Recently, the UNO Indoor Air Quality Monitor and the Delta Controls O3 Sensor Hub have officially obtained the Works with WELL licensing program. The program was launched by the International WELL Building Institute to encourage companies to develop products that conform to WELL Health-Safety Rating. By receiving this license, Delta's products meet international standards and are duly recognized. Delta Thailand has made an impressive debut in the Brand Finance Thailand 50 2024 report, ranking 13th among the 50 most valuable Thai brands this year, with a brand value of USD 968 million, further validating Delta Thailand's brand value. This issue of the Brand News Bi-Monthly features more of the Group's latest cases and achievements.

 

Brand Management Division

LOAD MORE