BRAND CIRCLE
Delta honored as "2017 China's most influential green corporate brand"
Text by DGC 2018/02

The "fourth China green development and ecological construction summit" was held by Xinhua Net in Beijing on December 15. With the corporate mission of "providing innovative, clean, and energy-efficient solutions for a better tomorrow", Delta was awarded as "2017 China's most influential green corporate brand" at the summit and made an entry in "2017 China Report on Exemplary Case in Green Development".


Delta awarded as "2017 China's most influential green corporate brand"

Upholding the commitment of "Smarter, Greener, Together" for its brand, Delta has been dedicated to providing innovative and leading energy-efficient solutions for its customers. Delta's brand value has been making great leaps and has been selected as one of Taiwan top 20 international brands for the seventh year. Delta's brand value reached 250 million USD1 in 2017, which is 11% in rise compared to 2016, making it the only corporation with double-digit growth for five years in a roll.

To respond to rapid changes in the markets worldwide, accelerate growth of the new venture and solution business, Delta has listed the areas of "power electronics", "automation", and "infrastructure" as the areas defined for its new major businesses, as it continues to offer its customers and consumers more energy-efficient and high-performance green solutions that will lead the corporation on continuous growth in business.

Delta has also been actively participating major international initiatives on reducing carbon emissions. During the 2015 COP21 UN summit in Paris on climate change, it also held many peripheral meetings and hosted "Green Footprint - Delta Green Building Show" in Grand Palais which was later moved to Beijing, Taipei, and Kaohsiung. In COP23, Delta was invited by ICLEI to voice out its calls during the peripheral meetings. It also took the initiative to propose a further 30% reduction in overall density of power use by 2020, on top of the 50% reduction for its major points of operation between 2009 and 2014, with range of management extended to newly-built plants, office buildings, and data centers.

 


 


1 According to the international brand appraisal agency, Interbrand