In response to the company's gradual transformation toward a Solution Business, nearly 90 branding and ESG colleagues from various regions and BGs gathered in Wujiang, China, to attend Delta's first-ever “Brand x ESG Workshop.” This event was jointly organized by the Brand Management Division, Corporate Sustainability Development Department, and the Delta Foundation, covering topics ranging  from strategy and implementation to strategic topic planning and case sharing, aiming to strengthen external communication for brand marketing and ESG teams across units and enhance cross-departmental collaboration. Many colleagues, who had been in contact via phone and email for years, were delighted to finally meet in person, fostering closer connections.
Nearly 90 global marcom and ESG teams gathered in Wujiang to brainstorm innovative ideas in response to Delta’s transformation toward solution business.

Mr. Ping Cheng, Delta’s Chairman & CEO, personally attended and encouraged the team, "Delta's brand is gradually transitioning from ODM to a system and solution provider. There is still much room for improvement, especially in solutions, so we need to accelerate the organizational capabilities and structure for this transformation. Meanwhile, ESG requirements internationally are becoming more stringent. In addition to deepening topics related to Delta, we hope to turn our ESG efforts into competitive advantages and generate business opportunities."
Mr. Ping Cheng, personally attended to encourage the team.

Ms. Shan-Shan Guo, Delta’s Chief Brand Officer, shared the initial intent behind organizing the workshop and the strategic direction of the Brand Management Division. Together with her team, she led discussions on topics such as thought leadership, tradeshow planning, corporate identity applications, website revamp and optimization, and solution by industries. Additionally, Mr. Jesse Chou, Delta’s Chief Sustainability Officer and the Corporate Sustainability Development Department introduced Delta's key global ESG and carbon management initiatives, and practiced ESG data quality control through the self-developed board game; DSPBD (Delta Sustainability Platform) also shared the application of the Climate Warming System Platform. A site visit to the Wujiang plant was conducted to experience firsthand the transformation and evolution of Delta's smart green factory. The Delta Foundation and the China Public Welfare Department also offered insights into Delta's international participation in climate and biodiversity issues, as well as talent development programs.

Marcom heads from EMEA, SEA and PSBG also shared their major projects, fostering in-depth cross-regional and cross-departmental exchanges.

The three-day workshop provided an opportunity for colleagues to engage in face-to-face communication, and it is hoped that this ongoing interaction will lead to more cross-team collaboration on branding and ESG projects in the future.
The workshop included many interactive sessions, with lively discussions among regional teams.