BRAND CIRCLE
Delta participated in the keynote speech at the Commonwealth Economic Forum
Text by Corp. comm 2024/08

In an unpredictable global situation, what challenges will Taiwanese companies face? This year, the CommonWealth Economic Forum focused on"Future Ready", gathering leaders from various industries to discuss forward-looking and resilient management topics. Delta's Chairman and CEO, Ping Cheng, was specially invited to deliver a keynote speech titled "Delta's Global Strategy", where he shared Delta's global management experience. He also engaged in a deep discussion with Professor Emeritus Lee Ji-Ren of National Taiwan University and Tony Yang, President of CTBC Bank. The event was met with enthusiastic responses from nearly 300 senior and mid-level corporate executives in attendance.
Chairman Ping Cheng explained Delta's implementation strategies from the three perspectives of research and development, production, and business operations.

Nearly 300 senior and mid-level corporate executives were in attendance, and the event was met with enthusiastic responses.

Delta, as one of the enterprises with the deepest and widest global presence and the most effective cross-national management in recent years, was invited to share its key strategies for globalization. Chairman Ping Cheng highlighted Delta's global strategy from three perspectives: research and development, production, and business operations. Firstly, since 1989, Delta has been technology-oriented, establishing a key R&D center in collaboration with Virginia Tech, a leading school in power electronics, to develop cutting-edge power supply technologies. In subsequent expansions, Delta further integrated and acquired companies' R&D capabilities, making the R&D center more comprehensive and synergistic.

In terms of production layout, Delta has established a strong foundation starting from Taiwan and extending to production bases in mainland China, the Asia-Pacific region, and Eastern Europe. In recent years, Delta has actively expanded its presence in multiple locations, including Thailand, India, Chongqing in China, and Texas in the United States, to accelerate capacity expansion and meet customers' production needs. Additionally, Delta has invested heavily in smart manufacturing to improve production efficiency and recently developed the "Line Manager" system to facilitate faster and more convenient production line integration. Finally, in terms of business strategy, Delta has progressively transitioned from ODM (Original Design Manufacturer) to OBM (Original Brand Manufacturer) and from selling products to offering comprehensive solutions. By enhancing the core capabilities of sales platforms in various regions, Delta aims to provide better service to customers.

In the panel discussion, Professor Lee Ji-Ren mentioned that Delta increased the company’s market value by more than NT$1 trillion. In the process of growth and transformation, what valuable experiences does Delta have in the development of new businesses? Mr. Ping Cheng shared that Delta's New Business Development (NBD) has been implemented for many years, with a focus on finding new business opportunities. This allows business groups to make investments in NBD, find breakthrough points for growth, familiarize themselves with target markets, and even accelerate development through mergers and acquisitions. Facing the world, Delta has transformed from a component supplier to a solution provider, with many adjustments along the way. Delta will continue to proceed step by step at each stage, firmly establishing its development in each region and achieving its vision.
Chairman Ping Cheng (center) also engaged in an in-depth discussion on cross-national management with Professor Emeritus Lee Ji-Ren of National Taiwan University (right) and Tony Yang, President of Chinatrust Commercial Bank.