BRAND CIRCLE
Delta Thailand makes an impressive entry in the Brand Finance Thailand 50 2024 Report
Text by DET 2024/08

Brand Finance, a renowned UK brand research organization, recently unveiled the Thailand 50 2024 Report. Delta Thailand made an exciting debut in the report, ranking 13th among 50 most valuable Thai brands ranked this year. As the world’s leading brand valuation and strategy consultancy, Brand Finance estimated Delta Thailand’s brand value at USD 968 million, complemented by a Brand Strength Index (BSI) score of 75.7 of 100 and a rating of AA+.

Mr. Victor Cheng, Delta Thailand CEO, said, “Delta Thailand was established in 1988 as Delta Group’s first overseas location and was listed on the Stock Exchange of Thailand in 1995. We now have the highest market capitalization among Thai-listed electronics companies and are an important and growing part of the Delta Group for manufacturing R&D, businesses and services. Our consolidated revenue now exceeds USD 4 billion. In 2024, we celebrate our 35th anniversary in Thailand with increasing investment in R&D and manufacturing operations which demonstrates our commitment to talent and supply chain localization and creating outstanding value for our global customers.”

“Delta Thailand has made an impressive entry in the Brand Finance Thailand 50 2024 Report supported by their high brand equity in the market and a high overall brand strength index score of 75.7 of 100 – collectively, these factors support the growth trajectory of the brand which is expected to hit a strong revenue growth of USD7 billion by 2029,” said Alex Haigh, Managing Director of Brand Finance Asia Pacific.

Delta is the only Thailand electronics manufacturer listed on the Dow Jones Sustainability Indices’ World Index from 2022 to 2023. In 2019, Delta won the Thailand Top Corporate Brand Hall of Fame Award by Chulalongkorn University’s Corporate Brand Success (CBS) Valuation in recognition of five straight years of winning the highest brand value in the electronics sector. This latest ranking among the 50 most valuable Thai brands, underscores the company’s commitment to delivering on its brand promise-Smarter. Greener. Together.
Brand Finance recently unveiled the Thailand 50 2024 Report. Delta Thailand made an exciting debut in the report, ranking 13th among 50 most valuable Thai brands ranked this year.