Delta India launched #DeltaLockDownTips campaign – Brand Communication During Covid-19

Brand communication should have an Empathy dimension especially during current uncertain times.

The COVID-19 pandemic is unprecedented, creating havoc around the world, and we all are adjusting to the new ways of living and working in these challenging times. There is much uncertainty around, and there is no doubt that this will stay for at least some time in the near future. This has also brought a lot of changes in the way brand and marketing communication is evolving, and we need to see how brands can be and should be leveraging the resources to better connect with their audience. The narrative needs to have a sense of caring and the ways and means used to manage the brand communication effectively. Brands need to be thoughtful, and communication during this period will require creativity and messaging done tactfully. Outdoor activities are limited these days, and more businesses are still operating remotely via the internet. People, too, are continuing to stay indoors and are spending more time online. 

Social Media channels in these times play an integral role, and the communication, more specifically on these media platforms needs to be more humane in their messaging and communication strategy. All this makes social media's role very important, and brands need to navigate this situation in a very balanced manner. Brands need to be more empathetic to their audience. As the pandemic and lockdowns are difficult on each one of us and with many countries implementing the lockdowns again the necessity of the tone and pitch of the brands to empathize becomes all the more important. 

In this scenario and knowing that we all are learning to live the new normal in this lockdown, Delta Electronics India had launched a campaign aptly titled #DeltaLockDownTips on Social Media. The campaign emphasis is on how people can make the best use of their time with outside movement limited and while staying indoors. The intent is to be a part of people’s life during these unprecedented times and connect with them in an endearing manner. The endeavor of the content strategy is crafted to reflect this aligning with the communication and messaging strategy. #DeltaLockDownTips campaign focused on topics, subjects and activities that can help people in keeping them engaged and also entertain them.