BRAND CIRCLE
Spotlighting urban biodiversity: Delta initiates urban nature observation in China
Text by Public Welfare Department 2024/06

Delta is taking concrete actions to promote urban biodiversity in China
In a pioneering move this year, Delta has joined forces with the esteemed Shan Shui Conservation Center, a prominent private entity dedicated to nature preservation, to engage its workforce in volunteer roles and foster community involvement in the study and promotion of urban biodiversity. The event, an educational activity on pollination networks, was held at Delta’s Beijing Branch, attracting more than 60 internal and external volunteers, joining both offline and online. Between April and October, Delta and Shan Shui will conduct around 30 urban nature observation activities in Beijing and Shanghai to highlight the role of pollinators in the ecosystem and their sensitivity to climate change. In support of the conservation, event participants will record species and quantities of pollinating insects, gather survey results, and observe environmental changes.

Currently, over 30 employee volunteers and nearly a hundred public volunteers have been recruited in Beijing. Participants will also engage in various tasks, among which are protective measures, to gain scientific knowledge and experience; findings from these activities will be used as basis for producing educational materials on popular science. Furthermore, with the aim of informing urban design and foster a better habitat for these insects, the team will also publish a report on pollinators in collaboration with China Agricultural University.
Delta launched an urban nature observation and volunteer training event.
Delta volunteers and public volunteers observed pollinating insects at the Beijing Olympic Forest Park.


Eason Chen, Director of the DGC Public Welfare Department,, emphasized that biodiversity is essential for human existence and progress. To tackle climate-related environmental challenges, Delta integrates sustainability into business strategies, with a key component among which being biodiversity. As a result, the urban nature observation project at Beijing Olympic Forest Park was introduced in partnership with Shan Shui to encourage community involvement in urban biodiversity monitoring and learning. In addition to the encouragement and recruitment of employees to participate in social welfare activities, Delta also champions the dissemination of scientific knowledge and educational programs, striving to elevate public consciousness and participation in biodiversity conservation.

Among the 27 priority actions listed in the China Biodiversity Conservation Strategy and Action Plan (2023-2030) released earlier this year, the importance of corporate involvement in biodiversity, as well as survey monitoring, were especially highlighted. Thus, Delta is consistently seeking new ways to safeguard biodiversity. In particular, the urban nature observation initiative responds to the plan and aims to provide the public with greater insights into the local fauna and flora, sharing related scientific knowledge, with the objective of fostering a harmonious and informed coexistence with our natural"neighbors".