Online platforms enrich the visitor experience in the post-pandemic era

The 2020 Covid-19 outbreak has significantly influenced every industry. Exhibitions around the world have been cancelled or delayed. In the face of such challenge, Delta has responded swiftly and coordinated its business units to adjust its approach to holding exhibitions. Using online technology to overcome restrictions brought on by physical distance and time differences, Delta launched a live streaming event for Computex Online Talks as well as an online virtual tour this June. In July, Delta hosted a 360° interactive virtual exhibition in Europe. In September, Delta’s virtual exhibition for China International Industry Fair took place in Shanghai.  

Delta’s Computex Online Talks live streaming

The organizer of Computex Taipei—an international technology exhibition that is about to celebrate its 40th anniversary—decided to delay the event due to Covid-19. This would be the second time that Computex was postponed as the first time happened during the SARS outbreak in 2003. Delta has participated in Computex for almost ten years. Each time, Delta had a theme that matched the issues of public concern at the moment and its business highlights. Last winter, the brand management team worked to develop the theme for the exhibition, and the idea of “Smart Well Being” was chosen, which was meant to continue Delta’s philosophy. Coincidentally, the theme echoes the global pandemic this year, making the concept even more meaningful.

Originally scheduled to take place this June, Computex was downscaled due to postponement. The organizer, Taiwan External Trade Development Council, decided to live stream online talks and invited a number of enterprises including Delta to present their exhibitions online. For this event, Delta’s Chief Brand Officer Shan-shan Kuo introduced the headquarters in Taipei, which was awarded LEED Platinum Green Building Certification, and showed Delta’s rooftop microgrid and 8K projection technology. Richard Chang, Senior Director of IWBI™ Asia, shared the concept of smart and healthy buildings, which places importance on not only green architecture but also the physical and psychological well-being of the users. Wen-hsing Chiang, Senior Director of Delta’s Building Automation Solutions Business Unit, also demonstrated how to combine smart energy conservation, health, and comfort in buildings with the integration of energy control technologies and IoT platforms when making green buildings in accordance with WELL Building Standard.

Through Computex Online Talks, Delta provided thorough explanations of its exhibition theme and the highlights of the company’s business development. Delta’s presentation was generally well-received on social media, generating more than 170,000 views, which was also the most popular among all participating companies.
Delta joined Computex Online Talks; Shan-shan  Kuo (Chief Brand Officer), Wen-hsing Chiang (Senior Director of Delta’s Building Automation Solutions Business Unit), and Richard Chang (Senior Director of IWBI™ Asia) shared about how to construct smart buildings using IoT. The presentation generated more than 170,000 views online.

Lifelike virtual tour for an immersive experience

In the face of the global impact of Covid-19 and the adjustment made by the Computex exhibition, Delta quickly responded and changed its physical exhibition design into an online tour to display its IoT smart solutions and a smart green building that cares for people’s health and happiness. From the 8K projection at the lobby, the building automation solutions introduced in the work area, the plant factory & health bar, the outdoor energy infrastructure, to the B2C Innergie charging experience, the graphic planning of each business unit were included in the virtual tour, and viewers could “visit” the exhibition anytime using their mobile devices.
Delta’s Computex Virtual Tour “SMART WELL BEING” builds a booth to introduce green buildings.

Visit Trade Fair at Home— 360° Virtual Tour for Hannover Messe

Hannover Messe is one of the world’s most important trade fairs for industrial technology. Due to the pandemic, it was cancelled for the first time in its 70 years of history. Delta EMEA launched a 360° Virtual Trade Fair on the original opening dates of the event. Extending from different themes, the tour laid out all the solutions provided by Delta EMEA. With the detailed explanations offered the virtual character Eva, viewers were able to click on menus to know more about Delta’s products and solutions.

This time, Delta EMEA used “Pioneering Energy-efficient Infrastructure Technologies” as the theme and demonstrated innovative and energy-efficient smart solutions in the fields ranging from 5G, IoT edge computing, electric cars, to smart manufacturing, including industrial automation, building automation, telecom power and edge data center solutions, solar inverters, EV charging infrastructure, LED lighting, and thermal management solutions.
Delta EMEA launches a brand new 360° virtual tour guided by the virtual character Eva, inviting viewers to step into the virtual booth.

Combine physical and virtual exhibitions at China International Industry Fair. All-rounded communication online and offline.

China International Industry Fair is an indicative fair for China’s industrial automation. It was also one of the few large fairs that could still be held in the second half of 2020. In addition to building a physical booth at the venue, Delta also set up a virtual booth online for customers that could not attend the event personally. With proportional 3D models, online participants were able to know about Delta’s products and major themes using their mobile devices. Through this platform, Delta was also able to collect customer data, explore business opportunities, and promote its brand image. The themes of Delta’s exhibition resonated the concept of “IoT Smart Solutions,” which focused on smart factories, smart building, and infrastructure, and demonstrated “new infrastructure” that would accelerate smart manufacturing and create a promising future for smart cities.
Delta 2020 Online Tour for China International Industry Fair combines the physical and virtual worlds to highlight the concept of “IoT Smart Solutions” and improve viewers’ experiences.

The new-normal for exhibitions—combine physical and virtual worlds online.

The Covid-19 outbreak has changed the way we interact with one another as well as our lifestyles. It has been a crisis yet a turning point. As we are changing the way we work, the development of the Internet and digital services has progressed, and new opportunities have occurred. With the impact brought by the pandemic, hosting exhibitions online has become an important consideration for enterprises in the future. This new approach has allowed exhibitions to overcome geographical limitations and time differences; participants can visit every exhibition booth at home as they want.

At the same time, developing online exhibitions can also help increase the depth and breadth of brand communication and maintain the connections with customers. In terms of breadth, diverse audiovisual materials and social medial live streaming strengthen the effects of conveyed messages. With regard to depth, immersive 3D virtual booths enrich viewers’ experiences together with audio tours. While online technology will make the content of exhibitions even more flexible, the combination of digitalized and physical exhibitions will become the norm in the future and augment brand communication.

Link to Computex Online Talks：https://www.youtube.com/watch?v=wF2PLBMJKac
Link to Delta Computex 2020 Virtual Tour：https://www.youtube.com/watch?v=PJQpVDvjyxY&t=18s
Link to 360° Virtual Tour for Hannover Messe：http://digitalexhibition.delta-emea.com/
About China International Industry Fair：https://ias.plant360.cn/vtour/tour.html