At the end of 2023, I am honored to share with you a good news - Delta has been selected as one of the “2023 Best Taiwan Global Brands” for the 13th consecutive year, with a brand value of US$544 million, a noteworthy surge of 28% from 2022, establishing a new record. This leap forward comes from Delta’s outstanding performance in recent years, and at the same time, we extended from industrial brand to commercial brand in 2022, hoping to be closer to user needs. In addition, ESG has received international attention in recent years, and it has also become one of the key points of brand valuation this year. Delta’s business operation and ESG are closely integrated, and I am glad that our long-term accumulated ESG achievements have been highly recognized by the judges, which is a glory for every Delta employee.
The same is Delta’s important investment in ESG, the annual United Nations Climate Conference (COP) will be held in Dubai in early December. This year’s COP28 conference is of special significance, as countries around the world will jointly review the carbon reduction results after the COP21 Paris Agreement. In recent years, Delta has implemented an internal carbon pricing system, invested carbon funds in various carbon reduction projects to encourage low-carbon innovation. I and my team will share this successful experience with the world at the official side event of COP28. This issue of “Brand Circle” will first analyze this highly anticipated climate conference and Delta’s participation highlights for you. Please don’t miss the momentus content.
With the rapid development of 5G and AI, the demand for data centers has increased substantially. “Special Report” introduces Delta’s successful case with Bouygues Telecom, the leading telecom operator in France. Through the prefabricated data center, the construction was completed one year earlier, saving 20% of the construction cost compared to the traditional data center. With Delta’s optimal temperature control and energy saving system, the operating cost is reduced by 30%, and it has high flexibility and reliability, which is highly recognized by customers. Other case studies include Delta’s overcoming space constraints for the headquarters building of Sichuan Securities Company, establishing a micro-module data center; in Thailand, Delta hosted an industry summit, inviting partners from government, industry, research and other fields to discuss data center, electric vehicle charging, green energy and other smart solutions. We invite you to savor and understand the important achievements of Delta’s green technology in various fields around the world.
Did you know that corals also have health check-ups? The National Museum of Marine Biology and Aquarium utilizes Delta’s Micro-CT system to detect various coral skeletons, perform 3D modeling, and quantify the growth rate and pattern at various stages, accelerating the research and development of coral conservation and breeding. “Delta Green Life” takes you to explore the latest marine dynamics and the progress of scientific breeding.
Brand Management Division
