BRAND CIRCLE
Delta cooperates with Oriental Pearl Group in establishing high-definition CINEX-D8K Imaging Lab in Shanghai
Text by DGC 2019/10


Founder and cum Honorary Chairman, Mr. Bruce Cheng, hopes that through this cooperation, viewers can enjoy a brand new viewing experience, driving the entire industrialchain and ecosystem development of 8K image

On September 17, Delta, together with Oriental Pearl Group, set up CINEX-D8K Imaging Lab in Shanghai landmark building, Mercedes-Benz Arena. Viewers have the opportunity to enjoy stunning images of 25,000 lumen high brightness, 33 million pixels, high color saturation, and resolution 16 times of normal HD, presented by Delta’s industrial leading 8K projector.

Delta’s Founder cum Honorary Chairman, Mr. Bruce Cheng, expressed in his speech that he is very happy to be able to cooperate with Oriental Pearl Group, to present stunning 8K images to the public. With its technological advantages in heat dissipation and power management, Delta has since 2018, together with its associate company, Digital Projection, successfully developed DLP 8K projector, with ultra-high brightness of 25,000 lumen, making it one of the world’s leading projectors. Through this cooperation, it enables the public to experience the vivid and immersive images from 8K projection at close distance, thereby promoting the maturity and development of 8K market.


Delta and Oriental Pearl set up 8K Imaging Lab, and the press conference was attended by: Founder cum Honorary Chairman, Bruce Cheng (5th from right); Chief Brand Officer, Ms. Shan-Shan Guo (4th from right); Chief Sustainability Officer cum Spokesman Jesse Chou (3rd from right); Display Solutions Business Unit General Manger, Jeff Fu (3rd from left); Display Solutions Business Unit’s Marketing Director, Charlie Pai (leftmost); Oriental Pearl’s Editor-in-Chief, Dai Zhongwei (5th from left); Oriental Pearl’s Theater General Manager, Ling Rui-Qi (2nd from left); Shanghai Ultra-high HD Video Industrial Alliance’s Secretary General, Zhu Jing-Lian (4th from left)