Digital Projection, a brand of Delta, delivered projection perfection for Paris Basketball’s EuroLeague season opener with its M-Vision 27000 WU, the world’s brightest 1-chip DLP laser projector. The award-winning projector lit up every corner of the 8,000-capacity Adidas Arena for Paris Basketball’s debut EuroLeague game against Serbia’s Crvena Zvezda.

In collaboration with distribution partner ETHA International, Paris-based videomapping specialist Doxa Vision deployed four M-Vision 27000 WU projectors to illuminate the Adidas Arena. Positioned 20 metres above the court, the projectors’ 27,000-lumen output ensured vivid, seamless visuals for the sellout crowd. The evening began with a 3D animation of the raising of a championship banner for Paris Basketball, celebrating the previous season’s EuroCup title. A pre-match sequence highlighted the team’s new identity, with animations of the Paris Basketball logo transitioning dynamically across LED panels, the central video cube and the court itself, in addition to video of iconic Paris landmarks and highlights from the team’s 2023/24 season. Finally, projection mapping transformed the court into a stage for a 20-minute concert to close the evening on a high. An additional two 20,000 projectors were stationed outside, where they brought the new arena’s façade to life, reinforcing the celebratory atmosphere for Paris Basketball fans as they entered the EuroCup champions’ home venue.Four M-Vision 27000 WU projectors were deployed at the Adidas Arena to deliver vivid and impactful visuals for the sellout crowd.

In charge of everything from technical design to on-site management was Doxa Vision, with ETHA tasked with providing the projectors and the Digital Projection team delivering on-site support. Digital Projection’s M-Vision 27,000 WU projectors were chosen for their superior brightness, colour reproduction and reliability, according to Michon, co-founder of Doxa Vision. “The Digital Projection’s models stood out not only for their technical power but also for their remarkable colour accuracy,” he elaborates. “This saved us significant time and ensured a flawless result.”

The event was a resounding success, with enthusiastic feedback from fans and widespread media coverage, including in Eurosport and L’Équipe. “The audience was thrilled by the immersive visuals,” says Michon. “Paris Basketball supporters were particularly vocal in their praise, calling for even more events like this one.”The event was a resounding success, with enthusiastic feedback from fans and widespread media coverage.