BRAND CIRCLE
Delta launches its new brand value proposition at CEATEC Expo in Japan
Text by DEJ 2023/12

Delta launched its new brand value proposition, ‘Realizing an Intelligent, Sustainable and Connecting World’, at CEATEC 2023 in Japan. The showcase integrates IoT-based smart energy-saving solutions to enable the pillars of people-centric smart societies, such as green data centers, advanced surveillance, and e-mobility. For green data centers, especially those supporting AI applications, Delta’s innovative Air-Assisted Liquid Cooling (AALC) solution offers up to 2.5 times more efficient thermal management than traditional air-cooling systems. The new VORTEX cloud-based surveillance system is an ideal solution to enhance the safety in cities, while Delta’s smart energy solutions foster ubiquitous charging infrastructure for EVs, e-scooters and e-bikes.

Delta launched its new brand value proposition at CEATEC Expo in Japan.

Shan Shan Guo, Delta’s Chief Brand Officer, underscored, “This is the first time Delta is participating in CEATEC, Japan’s largest technology expo, with an integrated exhibition. At CEATEC 2023, we are showcasing cutting-edge solutions for data centers, energy infrastructure, e-mobility, industrial and building automation, which can contribute substantially to the goals of Japan’s Society 5.0 initiative, while conveying our new brand value proposition.”

Delta participated in CEATEC 2023, Ms. Shan Shan Guo(M), chief brand officer of Delta, Mr. Jesse Chou(L1), chief sustainability officer of Delta and Mr. Kengo Ka, president of Delta Electronics (Japan) attended the press conference.

Jesse Chou, Delta’s Chief Sustainability Officer, said, “In recent years, Delta Japan has been progressively establishing energy parks in Japan, including Ako and Fukuchiyama, with solar power generation systems of a total installation capacity of 6MW, and we intend to further contribute to the global net-zero goal.”

Mr. Kengo Ka, President of Delta Electronics (Japan), said, “Delta has developed intelligent, sustainable and connecting solutions, and we’ve provided comprehensive renewable energy services for clients in Hiroshima, to achieve the RE100 goal together.”

Delta offered flexible data center infrastructure solutions to reduce the total cost of ownership for high-density workloads in a hyperscale data center.

Additionally, Delta displayed the VORTEX cloud-based video surveillance solution, which has been implemented in our warehouse in Minami-Funabashi for smart remote monitoring of large-scale areas, including people/vehicle identification, protection of the warehouse and assets, as well as comprehensive surveillance of entry and exit areas. This implementation reduces manual work of searching, ensures zero blind spots, and enhances overall logistics security, thus, demonstrating that Delta’s solutions are seamlessly implemented in the Japanese market. Delta’s green Data Center Infrastructure Solutions, connecting Building Automation Solutions, sustainable Transportation Solutions, 8K Display Solutions, and high-efficient Power and System at CEATEC 2023, are echoing the Japan Commission’s “Society 5.0” policy, which balances economic development with solutions to social issue to realize human-oriented environment.

Delta showcased a fully automated conference room experience featuring LOYTEC touch panels, UNOnext sensors, O3 sensors, and additional equipment.

The new VORTEX cloud-based surveillance system could reduce manual work of searching and ensure zero blind spots to enhance security.