EMPLOYER BRAND
Delta ushers in a new era of smart empowerment HR chatbot and digital ecosystem strengthen global employee connectivity
Text by HR Division 2025/12
In today’s data-driven and technology-empowered environment, transparency, efficiency, and employee engagement have become central to modern human resources management. Delta is committed to building a digital HR ecosystem that integrates “people” and “technology.” Through the "HR chatbot," complemented by mobile applications and other tools, Delta empowers employees worldwide with a smart and people-centric approach.

A real-time, accurate, and human-centered HR chatbot
In the past, Delta’s HR website primarily offered a simple Q&A service that provided common keyword-based questions and answers along with reference sources. However, the service was limited to a single language and posed challenges for employees in different countries, particularly when navigating more complex inquiries. To address this, Delta’s HR teams in Taiwan and Thailand jointly developed the “Hi HR” chatbot. A pilot version was launched at the end of 2024, initially supporting employees in Taiwan and Taiwan-assigned expatriates in Thailand. The full rollout is planned for 2026.

The Hi HR chatbot integrates information from internal HR websites and the DMS learning platform, providing real-time AI-powered responses to questions related to benefits, health management, learning and development, and HR policies. It offers clear answers with reference sources and can automatically switch between multiple languages while handling multiple queries simultaneously. Functioning like a reliable partner, the chatbot promptly responds to employees’ general inquiries, reducing repetitive and administrative tasks for the HR team. This enables the team to focus more effectively on core strategic initiatives and employee care.

In 2024, Delta Taiwan launched the Hi HR chatbot to provide employees with rapid access to information. 

Encouraging employees to collaborate with the HR chatbot and co-create value
Beyond Taiwan headquarters and Thailand, Delta Netherlands introduced the NL HR Helper, an intelligent HR chatbot designed specifically for employees in the European region. Through direct interaction with the chatbot, employees can quickly obtain information related to training, performance, recruitment, and employee rights. To enhance system accuracy, the Netherlands team began a pilot run in August 2025 and hosted an online “Glitch Hunt” challenge, encouraging employees to report errors or unclear responses generated by the chatbot. By incorporating real user feedback, the AI continuously learns and improves, strengthening its response capabilities while enabling employees to actively participate in building a smarter system. This embodies the spirit of "human–machine collaboration and value co-creation."


Delta Netherlands introduced the NL HR Helper, an intelligent HR chatbot that helps employees quickly access information on training, performance, recruitment, and employee rights.

Cross-border connectivity and integrated information via the mobile app — Delta Hi
To foster cross-border team interaction and cultural connection, Delta Thailand developed a new mobile app, Delta Hi, building on the features of Delta Go launched by Delta Taiwan headquarters. The app integrates real-time HR news, interactive posts, and corporate event participation features for the Thailand region, enabling employees to engage with corporate culture, share stories, and stay connected regardless of location. The Delta Hi app is scheduled to launch at Delta Thailand by the end of 2025, with plans to expand to other Southeast Asian countries in 2026. Its introduction marks a significant step toward unifying Delta’s global community and enhancing the employee experience.In 2024, Delta Taiwan’s Delta Go download and point-collection campaign tied the activity directly to the mobile app, allowing participants to accumulate points through the platform.Delta Thailand’s Delta Hi mobile app provides integrated and real-time information on employee benefits, learning, and health. Employees can use the app to register for and check in to events, schedule medical appointments, and earn points throughout the process of downloading the app and participating in activities.

Connecting global employees through technology
From Hi HR and NL HR Helper to Delta Hi, these advanced smart applications together form Delta’s digital HR ecosystem. This goes beyond process automation; through AI and mobile technology, it bridges the gap between people.

By strengthening trust through transparent information, enhancing efficiency with real-time responses, and fostering belonging through instant interaction, Delta believes that combining data-driven intelligence with human warmth is key to creating a truly people-centric smart workplace—where technology becomes the force connecting employees around the globe.

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