2021
Aug.

58

BRAND CIRCLE

BRAND CIRCLE

Delta set a solid foundation for industrial robots

Text by: IABG

Due to changing population structures, global manufacturers are facing new labor shortage challenges. As industrial robots have been a critical solution and become the focus of many small and medium enterprises, Delta is excited that its industrial robot business has achieved a milestone since it scaled up in 2017. With the 4-year dedication, it finally hit the 10,000 sales mark and set a solid foundation for further market expansion.

Delta established its industrial robot team in 2012 to complete its industrial automation development from components to solutions. Back then, the market for 6-axis robots was very challenging for new players. To create opportunities, Delta leveraged its extensive experience in manufacturing with market observation. With changing demographics and the booming automation demands of 3C electronics and electronic engineering, Delta took 4-axis robots as its starting market segment. Pressing onward, Delta adopted its industrial robot products and built test fields to verify and improve the application technologies, such as pick-and-place, dispensing, and screw locking. In 2015, Delta finally launched its first SCARA robot and started to expand its customer and application fields from automotive components to 3C electronics.

Over time, Delta accumulated technologies and experience and entered the 6-axis robot market segment. By expanding its product portfolio, Delta enhanced the integration capability of industrial robots as the “last stop” of industrial automation solutions. Meanwhile, Delta took advantage of its high rate self-developed components, horizontal integration capability, and global service to overcome the bottlenecks of resources and development and quickly opened up the market’s oligopoly structure. Delta’s sales performance started to show strong momentum in 2018, with the average annual sales increasing about 70% over the previous year. On top of that, Delta was ranked as a top-selling industrial robot brand by China’s leading industrial market research agencies, such as “MIR”. It even surpassed many European and Japanese companies on the SCARA lists.

Entering 2021, Delta’s industrial robot team has grown by nearly three times. With a sense of identity and spirit of solving customers’ problems, the team has achieved multiple milestones. Besides the 10,000 sales mark, Delta has successfully acquired customers for lid and base packaging applications due to its well-recognized conveyor tracking solution and the integration of flying trigger technology with machine vision. Moreover, with FPC pick-and-place applications, many major machine makers in the industry have adopted Delta’s industrial robots.

Looking to the future, the transformational wave brought by smart manufacturing is expected to increase the application demands for industrial robots. The prospects for the overall market is optimistic. According to the forecast of ITRI (Industrial Technology Research Institute), the estimated CAGR of 2021 to 2026 is 7.8%. For this booming trend, Delta will continuously improve its products and widen the application range to create the differentiation advantage of providing “one-stop” comprehensive industrial automation solutions. By applying its integration capabilities, Delta helps customers adopt industrial robots quickly and easily and accelerate the machine and information integration timeline. Delta will also build solid soft power to connect industrial automation systems through cloud services and industrial 4.0. As the result of better performance and industrial upgrades, Delta will join forces with customers to achieve the smart manufacturing vision of the future.

Delta focuses on providing “one-stop” comprehensive industrial automation solutions.