2020
Dec.

54

BRAND CIRCLE

BRAND CIRCLE

Delta recognized as a Best Taiwan Global Brand for the 10th consecutive year

Text by: BMO

Delta has been honored as one of Taiwan’s top 25 global brands in the prominent Best Taiwan Global Brands survey for the tenth consecutive year. Delta’s brand value reached USD 331 million in 2020, a surge of 11% year-on-year. Delta’s brand value has increased for 8 consecutive years.

Ms. Shan Shan Guo, Delta’s chief brand officer, said, “2020 is the tenth anniversary of Delta’s brand inauguration. Over that period of time, our endeavors have focused on realizing Delta’s brand promise of ‘Smarter. Greener. Together.’ and on fostering corporate social responsibility. We are truly honored to have received this prestigious external recognition over these ten years in which our brand has grown steadily while Delta has evolved from a components manufacturer into a provider of IoT-based smart energy-saving solutions. This year has been enormously challenging, especially due to COVID-19. But Delta quickly mobilized various online communication channels, such as digital marketing and social media, to offset the impact of restricted physical activities. During the pandemic, a new lifestyle boosts our demand for digital services and online communication that requires extra ICT infrastructure and datacenters. Healthy living and working spaces are also paramount. Delta will endeavor to continue providing state-of–the-art solutions for eco-friendly data centers, 5G communications, smart and healthy buildings and clean energy, to fulfill society's needs in the pandemic and post-pandemic era.”

Delta has been honored as one of Taiwan’s top 25 global brands in the prominent Best Taiwan Global Brands survey for the tenth consecutive year, Ms. Shan Shan Guo, Delta’s chief brand officer, accepted the award on behalf of the company.