2019
Dec.

48

BRAND CIRCLE

BRAND CIRCLE

Delta honored as a Taiwan Top 20 Global Brand for nine consecutive years

Text by: Corporate Communications

Delta has been successfully selected as one of the top 20 Taiwanese global brands for the 9th consecutive year with a brand value of USD297 million in 2019 in the prestigious Best Taiwan Global Brands assessment. In the aforementioned annual survey, which is organized by the Industrial Development Bureau and executed by Interbrand, Delta became the fastest Taiwanese large industrial brand in regards to brand value growth with a 12% year-on-year surge. Through its focus on the development of game-changing megatrends, such as smart green cities, 5G and 8K, as well as its devotion to corporate social responsibility, Delta has been able to increase its brand value to a historic high.

Ms. Shan Shan Guo, Delta's chief brand officer, remarked, “2019 has presented us with both opportunities and challenges. 5G technology is gradually entering its commercialization stage to become a key foundation of smart cities, and Delta is leveraging its core competence in high-efficiency power electronics and its strong IoT-based solution integration capabilities to nurture energy-efficient transportation, buildings, manufacturing and infrastructure for those cities. We have also utilized our display, power and thermal management technologies to create the world’s first 36,000-lumen DLP® 8K laser projector, which demonstrates Delta’s capabilities to seize business opportunities in the 8K broadcasting of the Tokyo 2020 Olympic Games. We are also cooperating with the Oriental Pearl Group to enable the world’s first 8K imaging lab to develop innovative business models in the projection display field. Earlier this year, we have also acquired a majority stake in Delta Electronics (Thailand) to enhance our global manufacturing capabilities and customer service reach amidst a series of geopolitical risks.”

Innovation is a core focus for Delta as it commonly invests 7~8% of its annual revenues into R&D to advance its software/hardware integration expertise and realize IoT-based smart green solutions that help cities reduce their carbon footprint. Moreover, Delta is centered on improving efficiency for buildings with its IoT-based building management platforms and for low-carbon transportation with its bi-directional electric vehicle (EV) charging and energy storage solutions. The world’s first LEED Platinum-certified data center at Delta’s headquarters green building in Taipei is also a testament of its unique prowess in advancing energy-efficient information and communications infrastructure.

A few weeks ago, the Dow Jones Sustainability Indices (DJSI) selected Delta as a member of the DJSI World Index for the 9th consecutive year, and named it as the industry leader within the Electronic Equipment, Instruments & Components sector for its superior environment, social and governance (ESG) performance in 2019.


Chief brand officer Ms. Shan Shan Guo received the Taiwan Top 20 Global Brands award on behalf of Delta.