2019
Oct.

47

BRAND PEOPLE

Sustainable development for a green future
Interview with Mr. Wim Chang, Chief Executive Officer of the Delta Electronics Foundation

Text by: Brand Management Office

With the threat of global warming, the Delta Electronics Foundation (DEF) has focused over the years on issues such as energy efficiency improvement and climate change adaptation. In cooperation with relevant organizations at home and abroad, DEF endeavors to promote globally the mission established by founder Bruce Cheng, “To provide innovative, clean and efficient energy solutions for a better tomorrow.” In this issue of Brand News, we interview Mr. Wim Chang, Chief Executive Officer of Delta Electronics Foundation, in which he shares with us the positioning and future development of the Foundation as well as his experience promoting water and energy conservation for more than a decade.

Following the vision and passion of the founder for environment  
Practicing corporate social responsibility

Mr. Wim Chang, known as “A-Gan” to his colleagues, was promoted to Chief Executive Officer of DEF in February this year. When he joined the Foundation in 2007, his first job was to publish Delta Environmental E-News, which later became the Low-carbon Living Blog in line with digital trends. So far, the blog has received over 5 million clicks, and has been recognized by awards such as the Chinese Language Blog Award, Xue Xue Foundation Award, and the Environmental Hero Award by Global Views Monthly. The website contents were organized and published in the book 24 Lessons for a Low-carbon Life and the blog was transformed into the broadcast program Climate Campaign in Taiwan, which has won awards such as the China Times’ Openbook Awards and Golden Bell Awards. In addition to providing digital information, A-Gan is one of the first colleagues from Delta to participate in the UN climate conference on behalf of the Foundation and has participated in side events of UN Climate Conferences on nine occasions, which subsequently prepared the DEF for speaking in international climate platforms.

The origin of the Foundation began in 1990 when founder Bruce Cheng donated scholarships and grants to 16 colleges and vocational schools. The scholarships require a professional management team, which led to the establishment of the Foundation. In the beginning, the main business of the Foundation was to approve and manage scholarships. One unexpected benefit was many sponsored students would later go on to join Delta, and one by one they have ascended to executive positions at Delta. Around 2000, the Foundation’s projects gradually expanded, such as how to improve society’s overall energy use efficiency to fulfill Delta’s continuous mission of “To provide innovative, clean and efficient energy solutions for a better tomorrow.” As climate change has become the greatest challenge to human sustainability, the Foundation has since 2005 focused more on promoting green buildings, participating in international climate negotiations and translating and informing the public of the latest climate issues and energy saving solutions through exhibitions and large-scale projection activities. A-Gan explained, “At present, the main axes of the Foundation’s projects are raising the awareness of energy conservation and climate change, promoting green buildings and low-carbon vehicles, and cultivating talent. These efforts are fundamentally aimed at improving mankind’s energy use efficiency.

Using every penny wisely  
Valuing the effectiveness of resources invested

Many of the Foundation’s projects have continued over a long period of time. For example volunteer training, managing blogs, and providing input to think tanks, have continued for more than 10 years. The Foundation attaches great importance to effective investment in resources. In 2018 it introduced the system of Social Return on Investment (SROI) to analyze the SROI benefits of green building promotion activities, as well as changes stakeholders may experience from related activities. The results show that an average input of NT$1 can lead to the benefit of NT$8.5, and even up to NT$12 or NT$13 for some large-scale activities. Compared with the social investment of corporate foundations at home and abroad, the SROI investment benefit of DEF is obviously quite high, and it shows outstanding results from its public welfare investment and promotion. The Board of Directors of the Foundation assesses whether projects should be undertaken by suitable units and whether resources should be moved to areas of greater need, even if some projects are progressing smoothly, or if external resources have already been invested. A-Gan says for assessing SROI it is hard to gauge the effectiveness of projects such as talent cultivation or those that are less likely to have immediate gains from investment. However, as long as the Board of Directors thinks the long-term investment in certain projects will contribute to society, the Foundation is willing to provide long term support.

Promoting Delta’s energy-saving designs  
Building green cities
The Foundation often explains climate and energy related issues to the public by holding large-scale events and exhibitions, and A-Gan often faces the public directly as the representative of the Foundation. For example, for “Delta’s Ring of Celestial Bliss” at the 2013 Lantern Festival, which was planned by the current Vice Chairman of the DEF Ms. Shan-Shan Guo, A-Gan stood in front of the projector while worrying about the safety of a large crowd of spectators inside the venue every evening. In 2014, at the “Run for Water, Water for Run” exhibition also planned by Ms. Guo, a duplicate of the bathroom from A-Gan’s home was installed at the No.1 Warehouse of the Songshan Cultural and Creative Park, and was called “A-Gan’s Bathroom.” Later, the design of recovering laundry water for flushing toilets won the “Water-Saving Expert” award from the Water Resources Agency, Ministry of Economic Affairs, the following year. Since 2015, Delta’s Green Building Exhibition has toured Paris, Beijing, Taipei and Kaohsiung and other cities, showing Delta’s energy-saving designs and the electricity bill of A-Gan’s home. Visitors to the exhibition not only see the latest energy-saving technologies of Delta, but they can also relate to these practical household solutions.

Delta constantly come up with new energy-saving technologies every year. These technologies are related to power conversion, heat dissipation, charging, energy storage, telecommunications, power recovery, intelligent buildings and more, which will make significant contributions to slowing down global greenhouse gas emissions, if popularized. A-Gan says, “The advantage we have over other corporate foundations is that we have opportunities to use the cutting-edge technologies of Delta to help promote science and technology education related to the climate. For example, by adopting 8K projection technology to promote environmental issues, we hope that the audience will see the beauty of the environment and the conditions of damage and destruction using the finest image quality, so that audiences are motivated to care about environmental issues.” He stresses that these activities, combined with Delta products, are not meant for marketing, but are hoped to promote more advanced policies and support the popularization of new energy-saving technologies. Taking the elevator power recovery system as another example, he says that Taiwan did not formulate energy consumption standards for elevators in the past. However, after the Foundation entrusted a third party to conduct energy-saving research, it was found that elevator power recovery systems could have a yearly penetration rate of 7% in Taiwan, and would save 170 million KWH of electricity every year. He says, “The Foundation sincerely hopes that policymakers at the national and local government levels are aware of the development of new technologies and their contributions to energy conservation. This can bring long-term benefits to enterprises, consumers and future generations.

Stressing the importance of water to life  
Urging people to cherish water resources

Even though he is over 80 years old now, founder Bruce Cheng still shows his consistent modesty and thirst for knowledge in exploring energy-saving technologies daily. This includes his studying energy sources for new energy vehicles, riding nearly 500 kilometers to the grassland in Inner Mongolia from Beijing, or understanding the operating principle of radio astronomy in person. His devotion to promoting energy savings is truly impressive. One of A-Gan’s jobs is to accompany Mr. Cheng to discussions with outstanding experts in various fields. At the end of 2016 with founder Cheng’s passion for 8K UHD projection technology, the Foundation led by VP Shan-Shan Guo had the opportunity to co-produce Water with Life, the world’s first 8K high-definition environmental documentary, with prestigious NHK Enterprises. The film examined the relationship between water and humanity under climate change. On March 31, 2019, Water with Life became the first environmental documentary to be shown on the NHK BS 8K channel. Beginning this year, the Foundation has held a series of well-received show tours with an 8K 36,000-lumen UHD laser projector for audiences at the National Museum of Natural Science in Taichung, the Museum of Drinking Water in Taipei, National Science and the Technology Museum in Kaohsiung, the National Museum of Marine Science & Technology in Keelung, Akihabara in Japan and more.


Founder Bruce Cheng (5th from left), Mrs. Cheng (3rd from left), Mr. Jin, Senior Vice Chairman of Delta (2nd from left) and A-Gan (1st from left) are in the group photo in front of the LAMOST telescope at the Xinglong Observatory of NAOC in Beijing

Projecting Water with Life and Sun Moon Lake in the same frame  
Echoing the climate conference Blue COP

Sun Moon Lake is the background and main filming spot for the film Water with Life. The film originates from the relationship between indigenous people and the water. According to a legend told by the elderly, Thao ancestors chased white deer to Sun Moon Lake. In their dance, the interaction between people and water is expounded. Ecological fishing has been a sustainable way of life for the indigenous people for a long time. During National Day holidays this year, Water with Life will be shown to thousands of people outdoors at Sun Moon Lake as a public event, so that more people can experience the tremendous power of 8K. At present, the DEF, Brand Management Office, Corporate Communications, Human Resources Department, DSBU and Intelligent Lighting Department are working closely together to arrange the event. In addition, the Foundation has applied to show the 8K Water with Life at the exhibition area of the 25th Conference of the Parties to the United Nations Framework Convention on Climate Change (COP25) in Santiago, Chile this year. Echoing the idea of “Blue COP” proposed by the host country, climate policymakers from various countries can focus on issues of ocean and water resources. At the end of September, the Foundation will be the first to translate the IPCC Special Report on the Ocean and Cryosphere in a Changing Climate (SROCC), so that the views of scientists can be known to Taiwan’s greater public.


Ms. Shan-Shan Guo, Vice Chairman of DEF (middle), A-Gan and his colleague take part in the international climate event on behalf of Delta

Living the low-carbon life  
Starting with yourself

After work, A-Gan does not free himself from his responsibility, and continues to apply everything he learned from work. Having participated in many projects related to green buildings, A-Gan uses his family of four as long-term energy-saving experiment subjects. He successfully achieved the goal of reducing his annual electricity bill to below NTD 5,000. A-Gan says that the thirty-year-old condo he bought with a loan last year is in its third version of energy-saving renovation that includes replacing the original owner’s door glass with mesh screens and opening ventilation paths; removing rain awnings to improve natural lighting, and making good use of the white wall reflection of the opposite house so that it’s not necessary to turn on the light when reading in the living room during the day. In terms of new energy-saving devices, A-Gan recommends the replacement of LED lights first. One of the LED lights in A-Gan’s home is a Delta product he bought in 2009, which is still very good, even after ten years of use. The amount of electricity saved exceeded the expense of replacement long ago. As the price of new LED lights has greatly declined, it takes less than a year and a half to break even. A-Gan also suggests installing total heat exchangers, which are also products of Delta. As the autumn approaches, the night air can be cooler outdoors. Total heat exchangers can draw cooler outdoor air in to cool the interior and reduce the operation time of the variable frequency cool-air compressor. In winter, the situation is just the opposite; people can enjoy outdoor fresh air with windows remaining shut to keep warm. Delta’s exhaust fan is one of the energy-saving highlights of A-Gan’s home, which saves nearly 80% in electricity compared with conventional exhaust fans. A-Gan has even purchased Delta’s batteries and installed them at his home. He has assembled a small peak and off-peak electricity regulating system with an inverter, so that he can use off-peak time to store cheaper and lower-carbon electricity to replace the more expensive electricity during the daytime peak period.

However, because Taiwan’s electricity price has been long affected by policy, the cost of external pollution cannot be reflected and its inherent costs will be influenced by many considerations. As a result, A-Gan may not necessarily recover the costs of some of his energy-saving renovation projects, but he is still engrossed in them. He continues to carry out water- and electricity-saving experiments at home and believes that more people will join him in the effort to conserve energy.

Cherishing the environment
Building a green future for the next generation

Since the year when he attended the Climate Conference in Bali on behalf of Delta, A-Gan has observed that it is difficult to force countries to achieve goals of carbon reduction through international negotiations. Forward-looking politicians, enterprises and NGOs have to work together to continuously exert pressure on people and corporates at home, or all agreements may be reversed. However, the Foundation is still optimistic about the future. Many companies like Delta are trying to improve energy use efficiency through supply chain management, internal carbon pricing, setting carbon reduction targets, and sharing with investors measures to manage carbon risks. The rise of the green purchasing power of consumers is constantly changing corporate attitudes towards the environment.

Next year, the Foundation will celebrate its 30th anniversary. A-Gan believes that the successful operation of the Foundation lies in the ideals of founder Mr. Cheng, which have been recognized by the outside world. It is also closely related to the active participation of Delta’s colleagues. “Most of Delta’s employees have a common characteristic - the willingness to put effort into public welfare activities.” He says many Delta volunteers are deeply involved in the Foundation’s activities, and their enthusiasm is inspiring. Colleagues at the Foundation have also learned a lot from them. A-Gan believes that with the encouragement of like-minded Delta colleagues and partners, the Foundation will continue to spread its influence, making the concept of “To provide innovative, clean and efficient energy solutions for a better tomorrow” more popular and building a green future for the next generation.